A Lynching in the Digital South
The fervour of the lynch mobs was largely facilitated by social media, which efficiently delivered rumours to solidify a “common cause”. Among these, WhatsApp is the prime carrier, with over 200 million Indian users in a given month. WhatsApp, of course, is an important part of the largest digital media enterprise on earth: Facebook. It has captured the attention of Indian users like no other app, has become an addictive and efficient spreader of forwarded “good morning” cheer, Santa-Banta jokes, pictures of newborn grandchildren — and, without question, venomous rumours that can whip up a digitally orchestrated frenzy.