Institute for Business in the Global Context

Institute for Business in the Global Context

Where the World of Business Meets the World

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Rajiv Nair

Blog student research 

Student Research: Project Rashmi – Launch of a local media venture in a tribal area in India

October 20, 2016January 6, 2020 IBGC 0 Comment Alisha Guffey, Attappady, Entrepreneurship, IBGC, India, Institute for Business in the Global Context, Kerala, local television, MALD, Master of International Business, media, media consumption, MIB, Nemmani Sreedhar, Rajiv Nair, Rashmi, student research

by Alisha Guffey (MIB 2016), Nemmani Sreedhar (MALD 2016), and Rajiv Nair (MALD 2016) In the summer of 2015, we

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