Care About People And Planet? Time To Add A Third ‘P’ — Profit
The entrepreneurial nature of business makes it a powerful force for problem-solving. As far as I am concerned, all points of intersection between entrepreneurial business and the wider context is fair game: geo-politics, economic development, international and national security, climate change, technological shifts, humanitarian issues, war and peace. It is time we recognized that the world of business must engage directly with the world – for the benefit of both. The power of ideas at this intersection has captured my imagination.