How Mark Zuckerberg Can Resolve The Inclusive Innovator’s Dilemma
More generally, innovation in doing well while doing good is a growing trend among businesses seeking new markets in the developing world. Our research and conference initiative on this issue, conducted in collaboration with the Citi Foundation, confirms a growing preference for pursuing such dual objectives over pure philanthropy. For example, when we spoke with Sunny Verghese, founder and CEO of Olam, the agri-business company, he mentioned how pure corporate charity was not popular with shareholders. “But when you tell your shareholders that you are engaging in a variety of developmental initiatives which have some reciprocal value for the company, there are no questions asked,” he says.